How does this help fixed income markets?
Such a methodology not only offers a relevant, detailed and convenient manner of consuming reports, but also means that the results are – by their nature – hyper personalised to the users.
A firm may know what areas of fixed income their clients are interested in, but if there is no ability to only surface or distribute the precise topics the readers are interested in, the material will be of limited value and may not be read or fully appreciated. In disseminating specific paragraphs, the time and cost savings bring extensive benefits to both the firm and its clients.
With this technology, the recipient can assess the relevance of any fixed income reports much more quickly, and in so doing, the consequence is an enhanced relationship between the research producer and the client.
A hyper personalised flow of information will lead to Research Digitisation and better informed fixed income trading decisions. Moreover, the process provides a competitive edge for research firms and thereby leads to business success.