The sheer volume of reports published by Sell Side Research departments every day dictates the need for this compilation email. Sales desks rely heavily on it so that they always know what Research has been published and can then repurpose the email for their own needs, moulding it into customised insights which can go to their clients.
The production value varies across firms. Some look like glossy marketing emails, while others are given a deliberately rough-and-ready feel and might be updated throughout the day. The method of compilation also varies. Some are produced with limited human interaction and use simple automation to choose the content and send them out. Others require a small, dedicated team pulling it together manually every morning before 6am, the human control allowing for total subjectivity when it comes to choosing particular documents to highlight or other information to add.
But what do they all have in common? The fact that they could do so much more if they had access to better tag data.
At the moment, the organisation of the Research and other information in these products is done according to the traditional tagging: Sectors, Analyst Names, and Regions tend to provide the main structure. But the true value of Research emerges when it cuts through those verticals. Themes or Topics or cross-Asset ideas are where the Research experts can make a real difference to their clients’ investment decisions when speaking to them 1×1, but there is currently no way for the written Research itself to be consumed that way.
Having tagged each document with its massive lexicon of financial terms, Limeglass can provide you with >10x more metadata on each document, allowing for those documents to be treated in any number of previously impossible ways.
Starting with the simplest first, just adding selected tags to a compilation product is one way that some Sell Side firms have gone to give Salespeople and Clients more useful information about which documents they should read.